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With thanks to our sponsor
Membership category: Associate Specialising in: Direct Mail, Print Personalisation, Promotional and Security PrintDirect Mail JICMAIL is the Joint Industry Currency for Mail providing insight into consumer activity with mail in the home. This data, collected on Direct Mail, Business Mail, Partially Addressed Mail and Door Drops, creates value by improving the planning and evaluation of mail campaigns to improve efficiency. It is collected by a panel of 1,000 households, operated by Kantar, who record their activity with mail over a 28 day period. To date, JICMAIL has captured the mail journeys for over 285,000 items.
JICMAIL
Business type: Limited Company
Company Registration No: 4123433
Main trading address: Rapier House,
40 Lamb’s Conduit Street,
London, Surrey, WC1N 3LB
Company
website: https://www.jicmail.org.uk/
